The business has performed exceptionally well under her command, manufacturing creams and lotions for Unicef and the UN as well as selling to the public online and via several Boots stores.
Gardiner took over the running of the £2.6m-turnover family business Ovelle Pharmaceuticals, home of Elave, the number one sensitive-skincare brand in Ireland, in 2000.
Not Joanna Gardiner, and it would seem that her daring move has paid off – the said campaign lifted sales of natural skincare range Elave by a staggering 500% within three weeks of its launch. How far would you go to promote your brand? Starring in a 60-second film wearing nothing but a smile might be going a step too far for even the boldest of entrepreneurs.
